Built with Axure RP in 2015, with all animations hand-coded—no Lottie, no Framer, just pure UX grit.
Designing the future of in-vehicle finance with real-time access, multi-user support, and voice-powered control—all embedded into Ford’s next-gen smart panel.
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Car dashboards are evolving rapidly, but finance tools haven’t kept up. Ford partnered with Banco do Brasil to explore new ways of integrating mobile banking into the driving experience.
The challenge?
Design a secure, intuitive, and voice-accessible banking feature for a moving vehicle—without adding distraction or complexity.
We delivered BB SYNC: a high-impact feature that allowed users to pair their bank account to their car panel, enabling real-time balance display, voice navigation, screen-lock protection, and multi-car/multi-user compatibility.
Senior UX/UI Designer
4 weeks
Sr. UX Designer (me), 2 Jr. Designers, 4 Developers, 1 Systems Analyst, 1 Product Manager
As Senior UX Designer, I led the entire design process from the ground up—balancing technical constraints with user safety, clarity, and delight.Â
Working closely with Ford’s analytics and Banco do Brasil’s user data, I shaped an experience that felt invisible, useful, and human-centered—right where drivers needed it most.
How can we securely synchronize the Banco do Brasil app with Ford's car panel while ensuring a user-friendly and safe experience for drivers?
Ford provided a wealth of user analytics, which we combined with Banco do Brasil's customer data. This fusion of insights allowed us to identify key user behaviors and pain points, informing the development of our core personas.
Our research revealed a key user need: real-time bank balance display. From there, we identified a set of features that would define the user experience:
A seamless connection between the app and the car panel.
Enabling access for family members with shared vehicles.
One user, multiple vehicles.
Hands-free access for enhanced driver safety
Prevents unauthorized access and protects user data.
Reviewed Ford’s in-car interaction data.
Analyzed BB’s mobile app usage trends.
Conducted heuristic evaluations of comparable integrations (Tesla, Apple CarPlay)
Defined flows for initial pairing, session re-authentication, and voice query use cases.
Created prototypes simulating live account sync & car interface behavior.
Designed for multi-platform (Android + iOS)
Ran usability tests with simulated driving conditions.
Validated voice command efficiency and fallback states.
Iterated based on developer feedback + Ford’s UX standards
The prototype was a game-changer. It secured final approval from Ford and paved the way for the development of BB SYNC, an innovative feature that redefined banking convenience.Â
Designing for motion is never easy. You’re balancing accessibility, safety, and zero margin for error. But this project proved that, with the right research and collaboration, even something as complex as banking can become part of a smooth, everyday driving experience.
It was fast, it was fun, and it showed just how far UX can go when we design beyond the screen.
🍕 Yes, we earned that pizza party.
