From complexity to clarity—this redesign brought operational simplicity to one of YPO’s most business-critical systems.
YPO’s global renewal system had become a patchwork of tools, logic, and interfaces. The process was confusing for members and inefficient for internal teams. Errors were common, support tickets frequent, and progress tracking nearly nonexistent.
The redesigned experience introduced structure, transparency, and responsiveness, making it easier for members to renew and for staff to support them. The result? Fewer drop-offs, fewer errors, and a smoother path to renewal across all regions.
UX/UI Designer
6 Months
4 devs. 2 PMs, 2 POs, 1 designer (me)
As Senior Product Designer, I led the end-to-end UX process—from research to validation.
I worked cross-functionally with engineers, PMs, analysts, and stakeholders across continents to turn complexity into clarity.
My focus: reimagining core flows, elevating accessibility, and designing scalable patterns to support global consistency.
Overlapping tools and outdated logic created friction at every step. We streamlined core flows and restructured the experience from the ground up.
Members had no sense of where they were or what came next. We introduced clear progress indicators and step-by-step guidance.
We balanced YPO’s regional nuances with a unified, responsive interface that worked for everyone, on every device.
Frequent mistakes caused delays. We built in smart validation and contextual tips to prevent errors before they happened.
Ran interviews across global teams
Audited existing flows to identify drop-offs
Synthesized support ticket trends to find friction points
Mapped journeys for admins, members, and internal staff
Created modular prototypes with accessibility baked in
Designed progressive flows that build user confidence
Ran interactive testing with regional teams
Iterated on layout, flow, and copy based on feedback
Partnered with engineering for phased implementation
The new system turned a once-frustrating process into a streamlined journey supporting both business goals and member satisfaction.
Designing Renewals meant transforming not just a tool but a high-stakes experience at the core of YPO’s member lifecycle.
Every design decision supported retention, efficiency, and trust.
This project highlighted how user-centered thinking, paired with enterprise alignment, can modernize even the most complex internal systems.
