20+ years designing systems that scale across government, banking and global organizations.
Based in Vancouver, BC, Canada. Experience across Brazil, Australia, Europe and North America.
Web Designer
90,000 employess - 100M downloads on Google Play
Web Dev Coordinator
Created a variety of websites as a freelancer and worked at Local Government of New South Wales.
Senior Designer
Worked on their portal agu.gov.br redesign needs.
Senior Designer Consultant
Created visual guidelines for the internal system, designed and coded sectordialogues.org portal (0→1).
Senior Designer
Implemented, tested and improved the new visual guide for all Brazil's Federal Institutions (0→1).
Senior Web Designer
Created a hot site for Patient Safety and improved services for health professionals (0→1).
Senior Designer
Worked on the redesign of their intranet, internet and mobile app team.
Senior UX Designer
Modernized Brazil’s Meteorological Institute portal, unified four monitoring systems, redesigned intranet and email tool.
Senior Designer
Worked 2.5 years at Brazen Bull (responsive websites & design artifacts). Contractor for HSBC.
Senior UX/UI Designer
Designed Forum Hub, Advanced Member Search, Member Profile, Communities Portal. Leading Design System initiative across 9 platforms (0 → 1).
2007 | 480 hours
2007 | 120 hours
2007 | 140 hours
Accessibility isn't an afterthought: it's foundational. Every decision considers diverse abilities, contexts, and cultural perspectives from day one.
The best design makes complex systems feel simple and meaningful. Strip away noise to reveal what truly matters to users.
Design should make users feel safe, confident, and in control. Trust is earned through transparency, consistency, and respect for privacy.
Speed, quality, and sustainability aren't competing forces: they're dimensions of thoughtful problem-solving that serves both users and business.
YPO serves 34,000+ CEOs across 140+ countries as the world’s premier chief executive network, connecting leaders through peer learning and confidential forums.
Senior UX/UI Designer
6 Months
2023
4 developers, 2 PMs, 2 POs and multiple stakeholders
A complete redesign evolved into a 0→1 transformation, establishing the foundational platform and design system that now powers 9 YPO products.
more active users
load time
Forum creation time
Salesforce foundation; heavy, slow, desktop‑first
Members juggled WhatsApp, Slack, and email.
Discovery didn’t exist.
<20% of members engaged monthly
No mobile responsiveness or accessibility. Unclear privacy boundaries.
Confidential data off‑platform; eroding member value.
Members didn’t trust the platform for private sharing;
Platform felt outdated, impersonal, and disconnected from how they naturally communicate.
Root issues centered on trust, discoverability, and friction – not feature gaps. Members needed confidence and clarity before content.
In-Depth Interviews:
12 members across 5 regions
Analytics Deep Dive:
Behavioral patterns and drop-off analysis
Contextual Observation:
Mapped off-platform communication patterns
80% drop‑off rate after login/first post: members could not find value fast enough.
active members
preferred messaging
avoided posting sensitive content
Seamless experience on any device, anywhere
Works across languages and contexts
Find what you need without thinking
Always know who sees what and why
Freedom to be vulnerable without fear
Fast, lightweight even on slow connections
At the center of every need was a fundamental desire: to feel truly heard and safely connected with peers who understand the unique challenges of leadership.
We shifted our mental model from “forum tool” to “member marketplace.” This reframe unlocked new possibilities for how members could discover and join communities.
Product-like discovery patterns that feel familiar and intuitive
Recommendations without exposing private member context
Optimizing for time-to-meaningful-connection
Replicate the ease and comfort of everyday apps members already love.
Persistent privacy states, role badges, granular permissions.
Strong hierarchy, minimal cognitive load.
Unified components across web and mobile
| Research Insight | Design Decision |
|---|---|
| Off-platform chat norms | Simplified posting flow with fewer fields and messaging-like interactions. |
| Unclear privacy controls | Added role badges, permission previews, and visible confidentiality indicators. |
| Hard to find relevant groups | Created a discovery engine with filters, personalized recommendations, and clear eligibility. |
| Accessibility gaps | Implemented keyboard navigation, screen-reader support, contrast compliance, and RTL layouts. |
Presented research findings to leadership, building the case that led to approval of the complete 0→1 pivot and platform migration.
Co-authored migration approach with Engineering, designing a phased rollout strategy that balanced risk with momentum.
Facilitated cross-region pilot reviews that refined trust indicators, interaction copy, and cultural considerations for diverse contexts.
Partnered on design system governance, establishing patterns and rituals now adopted across 9 product teams—scaling impact beyond Forum Hub.
In pilot programs
Approx. 60% faster
Reduced from weeks
Design system impact
Screens shown are conceptual: structure and flow are representative of our approach to user experience within the NDA framework.
Early Reframe
Identifying fundamental shifts in strategy at the outset prevented extensive rework and accelerated development.
Measurable Trust
Beyond sentiment, trust manifests in user actions and the specific language they employ, providing quantifiable feedback for design.
Migration as Design
Strategic platform transitions must be approached with a user-centered design lens, not solely as an engineering task, to ensure adoption and satisfaction.
Simplicity Endures
Prioritizing straightforward, maintainable solutions over complex, trend-driven features leads to long-term success and user confidence.
Redesigning Brazil’s national meteorological platform to be clear, accessible, and intuitive for all—scientists, policymakers, and citizens alike.
Increase in overall traffic after redesign
Users accessing via mobile devices
Accessibility compliance (WCAG/E-MAG)
Designer Specialist
(Lead UX Designer)
12 Months
2017 to 2018
15+ collaborators, including designers, engineers, systems analysts, DBAs, climate scientists, and government stakeholders.
Outdated & Technical: INMET’s portal was designed for meteorologists and almost unusable for citizens. Most people visited once and never returned.
Competitors Winning: Other platforms, using INMET’s own data, attracted far more users simply because of better design.
Leadership Conflict:Â Scientists wanted more technical data upfront, while the public needed simple forecasts and clear navigation.
Structural Issues:Â No analytics or usability tracking, outdated infrastructure, and strong resistance from legacy teams.
Visitors returned
Clicks needed to access forecast
More traffic on competitors
with citizens, farmers, meteorologists, aviation staff, and civil defense teams to capture diverse needs.
mapped different use cases: daily forecasts, agrometeorological decision-making, aviation safety, and technical reporting.
ran pre- and post-redesign sessions in INMET’s in-house lab to validate improvements
leveraged support team insights to fill gaps, since the old portal had no analytics or usage tracking.
One of the toughest challenges in this project was navigating the tension between scientists and the general public. Meteorologists and technical leaders wanted the homepage to prioritize raw data, charts, and specialist tools.
But for citizens, the experience was very different. People coming to the site for a daily weather forecast needed clarity, simplicity, and speed. The reality was stark: most left the portal after one visit because the forecast was buried behind layers of technical data.
To break the deadlock, I brought in competitor benchmarks and usage insights. The evidence was clear: if INMET wanted to fulfill its mission as a public institution, the primary audience had to be citizens. Specialists would remain a vital secondary audience, but not at the expense of accessibility for everyone else.
| Feature | INMET (Before) | Climatempo | AccuWeather | Weather.com |
|---|---|---|---|---|
| Official Data Source | ✔ | ✖ | ✖ | ✖ |
| Citizen-Friendly Forecast | ✖ | ✔ | ✔ | ✔ |
| Mobile-First Design | ✖ | ✔ | ✔ | ✔ |
| Localized for Brazil | ✔ | ✔ | ✖ | ✖ |
| Modern User Experience | ✖ | ✔ | ✔ | ✔ |
| Ads-Free | ✔ | ✔ | ✔ | ✖ |
The strategy was progressive disclosure: start simple, go deeper only if needed. Citizens would see forecasts and alerts right away, while specialists could access detailed maps, datasets, and reports through secondary layers. This shift made the site usable for the public without taking value away from experts.
Meteorologists wanted technical data front and center, while citizens needed quick forecasts. I used competitor benchmarks and real usage insights to shift leadership consensus toward a citizen-first homepage, while still preserving technical layers for experts.
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Longstanding teams were deeply attached to outdated systems. I built trust and negotiated compromises, introducing modern UX practices without alienating those maintaining the old infrastructure.
Drupal’s rigid structure limited design freedom. I learned the platform inside out to push its boundaries, delivering a mobile-ready, modern interface within technical limits.
Leadership resisted full compliance due to cost and time. I advocated for stepwise improvements, ensuring WCAG 2.0 + Brazil’s e-MAG minimum standards were approved and implemented.
transformed static, repetitive pictures into interactive, georeferenced maps with OpenLayers, complete with zoom and navigation.
made articles, glossary, and publications dynamic and editable, so staff could publish without coding.
ensured responsive design across iOS, Android, and tablets, delivering full feature parity with desktop.
produced a design system and manual so future designers and developers could maintain brand and UX consistency.
Reduced bounce rate
Accessibility compliance
Map generation clicks
Increase in overall traffic after redesign
Users accessing via mobile devices
Internet Explorer, Firefox, Chrome, Safari, Opera
Windows, IOS, Linux
Lab tests
Collaboration Matters – Partnering closely with Drupal specialists and the Director of Technology was essential to earning trust and driving approvals.
The Power of Numbers – Analytics and competitor benchmarks helped shift subjective debates into data-informed decisions.
Hi-Fi Prototypes Win – Non-design stakeholders couldn’t visualize wireframes, but interactive high-fidelity demos made the vision tangible and saved costly development iterations.
Design Maturity – I learned that clarity, usability, and sustainability often matter more than visual perfection. A solution that’s simple and effective has far greater long-term impact than one that only looks cutting-edge.
At the supercomputer facility of
Brazil’s Meteorological Institute (INMET).
Meta’s mission to bring people closer together aligns perfectly with my passion for designing platforms that foster real human connection.
It’s a place where I can apply everything I’ve learned about designing for trust, accessibility, and scale.
